What Is Google Adsense?

                                                      What Is Google Adsense?

Google AdSense is a program run by Google through which website publishers in the Google Network of content sites serve text, images, video, or interactive media advertisements that are targeted to the site content and audience. These advertisements are administered, sorted, and maintained by Google.

OVERVIEW-

1. Google uses its technology to serve advertisements based on website content, the user's geographical location, and other factors. Those wanting to advertise with Google's targeted advertisement system may enrol through Google Ads. AdSense has become one of the most popular programs specializing in creating and placing banner and responsive ads on websites and blogs. Responsive ads adjust themselves based on the user's device size. These advertisements are less intrusive and the content of the advertisements is often relevant to the website. Many websites use AdSense to make revenue from their web content (website, online videos, online audio content, etc.), and it is the most popular advertising network.AdSense has proved particularly useful for generating advertising revenue for small websites that do not have sufficient resources or other major sources of revenue. To display contextually relevant advertisements on a website, webmasters place a brief Javascript code on the website's pages. Websites that are content-rich have been very successful with this advertising program, as noted in a number of publisher case studies on the AdSense website. Google has removed the policy of limiting AdSense ads to three ads per page. Now, AdSense publishers can place several AdSense ads on a page given there is sufficient content on a webpage. According to Google guidelines on ensuring proper ad placement, advertising and promotional material should not exceed page content.

HISTORY- 

Google launched its AdSense program, originally named "Content targeting advertising" in March 2003.The AdSense name was originally used by Applied Semantics, a competitive offering to AdSense. The name was adopted by Google after Google acquired Applied Semantics in April 2003. Some advertisers complained that AdSense yielded worse results than Google Ads since it served ads that related contextually to the content on a web page and that content was less likely to be related to a user's commercial desires than search results. For example, someone browsing a blog dedicated to flowers was less likely to be interested in ordering flowers than someone searching for terms related to flowers. As a result, in 2004 Google allowed its advertisers to opt-out of the AdSense network.

The Advantages of Google AdSense-

• A huge number of publishers and advertisers. As of today, over 10 million websites are using it.

• High level of security, safety and transparency for both advertisers and publishers. This is another good feature of AdSense. Google acts as an intermediary between the two sides and is mindful of the whole process being transparent and clear for everyone. All the necessary metrics can be tracked within your Google Analytics account.

• Variety of ad formats. In AdSense, advertisers can run text, images, HTML ads, video ads and much more, and in many different sizes. As a publisher, you can experiment with different ad types and figure out which ones drive the most revenue.

Tip: check which sizes are the most used by other publishers and learn from them. For example, in our own study, based on the analysis of over 63,000 advertisers and publishers, we found out that the most popular ad sizes are 728x90 and 300x250

How Much Can You Earn With AdSense?

Google charges advertisers per ad click. Publishers get 68% of the click amount (or 51% when it comes to AdSense for search).

The commission you get depends heavily on the competition and CPC in the niche. In practice, the commission per click can range from $0.20 to $15. The majority of niches bring less than $3 per click to publishers.